Creating facebook ad sample for non-profit organization.

Here are two sample ads that I created for the non-profit organization Room To Read. These are just examples.

Facebook Ad

Five social media blogs I follow.

1. The Social Media Examiner is a great website to follow and subscribe to for up to date information on all your social media sites. It’s a fun, colorful site that is simple to navigate and easy to read.

2. Duct Tape Marketing is a blog that has great tips and articles on blogging. It is very easy to navigate.

3. Jeff Bullas blog is very helpful with social media articles and easy to subscribe to for daily updates.

4. Techipedia is a website that I follow that has information on digital and social media.  The content is useful and easy to understand.

5.  Social Media Revolver is has information on all the social media websites, with easy to find tabs that direct you to all the necessary links and great photos to go with the blog posts. I find this site fun and entertaining as well as informative.

Questions to ask when working for non-profit organization using social media.

1.  Who is the best person to contact and the best way, day and time to contact them?

2. What are your business hours?

3. How much time do you have available for working with me?

4. Briefly describe what your organization is about.

5. What existing social media sites do you have and what sites do you need help with the most? Do you use Facebook, Twitter, Pinterest, Tumblr, Youtube or Google Plus?

6. What features do you want your site to include?

7. What is your goal when using social media sites and what do you want the visitor to accomplish when they visit your site?

8. Who is your target audience? For example – what age range, demographics, economic status and gender?

9. Have you visited competitive or similar organizations websites and what do you like about them?

10. Can you provide user logins, passwords, photos, logos and any files you would like to have included in your social media accounts.

 

The differences in Tags, Keywords and Categories as it relates to blogging.

A Keyword is what you want a page or post known for. This is the word or phrase you research on the Google keyword tool and the search bar to determine what people are actually looking for. These words should be in the title of the post and in the description. Google will then solidify the page with those keywords or phrases and rank it accordingly.

A Category is a label that helps readers find posts easily that which can get buried within the blog. They are used more for the reader than search engines. Categories are a good way to organize your blog. Each post in the blog is allocated to a category (or more than one) which means readers only interested in one topic can easily find every article on the site focusing upon it.

A Tag is a word or a phrase that describes the blog post. When you “tag” a blog post with tags, you are actually creating additional pages on your blog, pages that are searchable, indexable and rankable. Tags and keywords can be the same but tags tend to be shorter phrases or one word. If anyone clicks on that tag, either at the bottom of the post, page or on the side bar, they will be brought to a page with every post or page listed that included that tag.

Five Interesting Blogging Articles

This first article on blogging I found interesting is called Blogging and Advertising: Where Should You Start? It gives three of the best services where you can obtain ads for your website. The most popular is Google AdSense, another is Chitika Ads and the last one mentioned is Amazon Associates. You can find links to each service and the full article here.

The next article that I found useful is called How to Write a Blog People Want to Read. Since it is important to actually write blogs that people want to read this article is important because it shows examples and provides links to various good articles with good tips on how to write good blogs.

The third article is called Science Behind Converting a First Time Visitor into a Loyal Reader. It talks about color, design, why loyal readers matter and not to get too greedy with ads.

The fourth article is an excellent read titled Blog Setup: 40 Practical Tips. This is a great article that helps to setup and optimize a blog. It has links to all these tips and are very useful.

The final article that is very useful for blogging is titled The Blog Post Checklist: Use Before Hitting “Publish”. There is a list of 13 things you should do before you publish your blog. There is also a description of each of the items listed. This is very useful to read, especially for new bloggers like myself.