8 Quick Tips on mashable.com for Developing a Facebook Marketing Strategy gives good examples of how to develop a Facebook marketing strategy.
The Social Media Strategy Cheatsheet has a very informative infographic on creating an effective social media strategy.
Planning Your Social Media Strategy? Take a Cue from GE is an article written on forbes.com about how GE engages their audiences through social media platforms like Facebook, Twitter, Pinterest, Tumblr, and more and how they all work together.
3 Steps to an Effective Social Media Strategy shows tips for putting a strategy together.
Why You Need To Treat Your Social Media Strategy Like Your Content Strategy gives 9 tips How To Sync Your Content & Your Social Strategy.